Awesome Tip: You are Treating Your Brand the Wrong Way | Interview with Nicola Mendelsohn
While in Cannes, Gary sat down with Vice President of Facebook and Instagram for Europe, the Middle East, and Africa, Nicola Mendelsohn. During the conversation, they talk about the biggest mistake of many brands being that they only have one voice for all the different audiences they try to reach. He emphasizes the importance of having multiple voices that are authentic for your brand so you can reach and resonate with different audiences more effectively. This humanizes the brand and makes it easier for people to associate with it.
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00:55 – What does brand authenticity mean to you?
3:50 – Which brands are communicating well?
5:00 – Are there stages where creativity and authenticity matter more?
6:20 – What is one piece of advice you would give to a small business trying to find its voice?
9:00 – What are your favorite platforms?
9:50 – How do your personal social profiles help you bring value to big businesses?
12:25 – What are some of the next big trends?
13:45 – Facebook rapid-fire Q&A
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water.
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